Human-Centered Design Research
Amy Schwartz, PhD
Principal, Empathic Innovation / Director, IDEO
Join Amy Schwartz (Principal, Empathic Innovaction / Director, IDEO) for a seminar on Human-Centered Design Research. Design research equips innovators to uncover unmet needs, empathize with stakeholders, synthesize qualitative and quantitative information into meaningful insights, and translate these insights into design. Design research methods go beyond traditional market research to draw from fields as diverse as psychology, anthropology, and architecture. Through tight coupling with design expression, they help you move through exploration to evaluation in rapid iterative cycles. The aim is find the sweetspot among people, business, and technology and end up with a design that is useful, usable - and even delightful.